So it has actually happened, China is within months
of becoming the world’s largest economy, overtaking the US. It has
happened quicker than anyone had foretold and (a little boringly) due to a
technical re-evaluation of measurement parameters. It has happened right in
font of the eyes of the world. Watching and waiting for the inevitable but
having believed they had till 2019 until the necessary acceptance that the
old-world-order - comfortably in place since 1872, when the US overtook Britain
as the world’s largest economy - would signify an indubitably monumental new chapter
in this ever-changing geopolitical landscape. Time to stop watching
Diners-Drive-Ins and Dives on the Food Network and begin exploring
Sweet-N-Sour-Shacks, Noodle-Nests and Peking Duck-Dives?
Not so fast there Confucius say…as always,
the timing of this announcement by the World Bank is
pertinent. With some realistic cynicism, it should be mentioned the World
Bank are not too happy about the US withholding their funding at the
moment, so hey let’s make the US look less powerful..ouch. Obama has just
returned from a crucial trip to Asia where he met with every nation
capable of creating a barricade against China. The much touted Trans Pacific
Partnership is still to be ratified but that is essentially an agreement
to stifle China’s growing influence across its seas and help maintain the US’s
maritime power in South-East Asia. Nothing new here…the US has maintained
global dominance with its two favourite major weapons since the second world
war: 1. its currency backed by 2. rather intimidatingly large and powerful
guns on its aircraft carriers…forcing a nation to accept your
dollar-linked inflationary drive is a little easier when looming behind you is
such menacing force..nice position to be in US maestros.
As exciting as it all sounds,
such technical changes to GDP calculations can be misleading. India
all of a sudden is the world’s third largest economy..a country where 80%
of homes have no flushable toilets!..does that sound like a rich
country to you?..and we should not forget that China is still a long way
behind the mantle the US (and EU for that matter, with an unassailable combined
economy of $17.2trn and some of the world’s highest living standards) has
established as a leading innovator and overall rich-world lifestyle (no
television in the guest toilet?..shame on you!) No..China has certainly come a
long way, quicker than many anticipated..but fudging numbers and moving the
goal-lines during play is not going to positively affect those living in abject
poverty in rural western China nor cause them to celebrate their new found
status. What good is being the world’s largest economy when you cannot feed
your family? Poor is still poor.
So what accounts for all this apparent narrowing
of global living standards? Simple, people know more and WANT more. Want is a
great desire and is what allows most of us to get-up-out-of-bed in the morning.
We used to leave the cave to hunt, now we leave our apartments
to sedately ride the (when not on strike) tube to tap-away at a
keyboard and gossip via WhatsApp..all from the comfort of our desks.
The belief that we must be generating, moving forwards, creating goods and
services to be used for the exchange of other desirable goods and services.
The very function of supply and demand is what keeps us going. With a
little help from “command central”, it is the human need for
more that has propelled China to its latest position. Hard work is equated
with modest success. You have to go the whole way to get what you want, no
matter the hardship. As a great line in
a recent business book suggests “If you are going to eat shit, don’t nibble”
Why do we put up with this need to bite whole and
swallow? We want to be able to purchase “things” to enjoy our lives.
Enjoyment comes from leisure. Is that not the point of us working in the first
place?..to generate memorable moments of leisure? Interestingly, the dichotomy
that now exists is the rich world has LESS leisure time. In years gone by, the
rich were considered rich when they didn’t even know what weekends were (“a weakened you
say old chap?)..everyday was the same to them..a day to fill with enjoyable
competitive and sporting activity..truth be told, a good number of
investment banks still seem to operate in such a manner...some bankers expend so
much worryingly criminal-like intellect inventing ways to pass time, it actually
comforts to know they are kept securely cooped up in buildings on the
islands of Manhattan and Canary Wharf..phew! Even those criminally rich now
“work” longer than ever before and generally have fewer leisure hours.
More wealth meant more leisure time. The poorer
you were the more you worked, doing the work of the rich, especially serving
the rich. With modern living accoutrements and a more skewed income disparity, seems those days
have certainly passed us by. Recent figures (from the Economist)
suggest the poor are likely relatively happier as they are able to enjoy the
simple things in life, like heading home when their regimented shift ends to tuck
their kids into bed at a reasonable hour and taking full weekends off. They
certainly do not have as much income to take home and hence fewer material
things, but they have solid and known leisure time. Those involved in low-wage
menial labour (cash poor/time rich) as opposed to highly-paid accountants and lawyers (cash rich/time poor) may be the
secret to happiness. Is making just enough to afford the treat of a prime-cut-of-meat
for a relaxed family barbecue on Sunday not a better position to be in than
stuck in the office whilst the family jet-off to the South of France to enjoy
the sunshine without you..who's the lonely wife playing tennis with..hmmm? We’ll leave that one to more qualified philosophers
out there.
Why are some cultures more successful than others
in generating competitive economies? The weather seems to have a lot to do with
it. In notoriously warm locations such as the Mediterranean coast, Latin
American port cities and stiflingly humid Middle Eastern areas, a certain sense
of languid, laid-back “effort” prevails. From the
indeterminate “maƱana” of Spain to the good-luck-if-it-ever-happens “inshallah”
of the GCC, you never really know when you are going to get something done.
This is all well and good whilst on vacation…you can put up with
a slightly lazy waiter whilst lounging on the beaches of Cancun say..but
trying to do business in such an environment can result in rather more needless
grey hairs. Sitting in a lush hotel lobby or office waiting lounge is not
necessarily most people’s idea of grueling labour. Sitting for several hours, more
than a few times a day for four days in a row becomes a little more than
tedious, especially when you are half-way across the world on a running-clock
of business expenses. “I’ll meet you in the lobby in five minutes habibi” – the
last words of your meeting contact on the phone…one hour ago.
The colder climates have resulted in arguably
more hard-working and over-achieving cultures, not to mention more “timely”.
Before the advent of such creature comforts as central heating, just staying
alive in such cold climates required extra exertion and a requirement to keep
moving. Over evolutionary time, mixing these
hard-wired work ethics with invitingly innovative environments, coupled with a
distinct lack of stigma of failure, has proven itself a significant driver of
success in the world’s most advanced economies. Those creating a business in such domains feel significantly less pressure of the shame of potential failure,
nor psychological barriers...brought upon by the belief that all cultures are
welcome and no one will judge you..it is as if one was shackled back home only
to suddenly release their inhibitions and “find” themselves. Examples abound of
Indian and Chinese software engineers “taking-a-risk” in Silicon Valley rather
than falling into traditional-line back home, or aspiring Asian entrepreneurs
flocking to London away from the judgemental eyes of their parents -proof in
point.
So with the latest sensationalist headlines, will
you find me dusting off my Mandarin language dictionary and once more believing
the future of innovation is now in the Far East? Not quite. Not as long as
great cities like London, New York, San Francisco and other
tolerant societies provide the most alluring and
dynamic platforms for those with a will to succeed. For now, we’re still
happily making notes on the Food Network App, allowing one to plot a delicious
route through some of the most heart-attack inducing barbecue shacks
the world has created. Eating yourself to a yummy, sticky, tangy BBQ death…now
that’s rich!